Your equity package may be one of your most valuable financial assets — and one of the easiest to mismanage without the right strategy. For many professionals in the technology industry, equity compensation packages have become commonplace, often making up a significant portion of overall compensation. composing
Companies ranging from established tech leaders to growth-stage startups often offer restricted stock units (RSUs), non-qualified stock options (NSOs), and incentive stock options (ISOs) to retain talent. ISO stock options are particularly popular among growth-stage and pre-IPO companies. Taking a proactive approach to vesting, exercising, and selling ISOs can help you manage taxes. It can also keep your equity aligned with your long-term goals.
ISOs are a form of equity compensation that allows employees to purchase company stock at a predetermined price, which is typically set at the grant date. As the stock price appreciates, this price stays fixed, allowing you to purchase shares at a discount. Unlike restricted stock units (RSUs), ISOs are not actual shares; they are rights to buy shares. From a tax perspective, vested RSUs are generally treated similarly to a cash bonus. The strategic opportunity lies in how and when you exercise and sell your ISOs.
Mercer Advisors can provide clarity and help guide you as to whether you need to coordinate with your corporate benefits department.
Key ISO concepts
These key concepts can help you understand exercising and taxation for ISOs:
- Grant date: When the option is awarded
- Strike (exercise) price: The price you pay to buy shares
- Vest date or schedule: When you gain the right to exercise options
- Exercise date: When you buy the shares
- Bargain element: The difference between the exercise price and market price
- Fair market value (FMV): The stock’s value at exercise
- Expiration date: The last date to exercise shares (often 10 years from grant or 90 days after leaving the organization)
- Sale price: The price you sell the exercised shares at
An ISO example
To help make a job more attractive, a software engineer might get an offer to receive the following benefits:
- Base salary: $120,000 per year
- ISO grant: 10,000 options
- Strike price: $10 per share
- Vesting: 25% per year over four years
After one year, 2,500 options become vested and available. At that time, the stock is worth $40 per share (FMV), the spread (or bargain element), is $30 per share ($40 FMV – $10 strike price). Exercising 2,500 options would cost $25,000 (2,500 options x $10 per share) and produce stock valued at $100,000 (2,500 options x $40 FMV).
If the stock later rises to $100 per share and the shares are sold following the required holding periods, the potential gain could be significant. Careful planning is key to managing the tax impact, and understanding the potential tax implications and available strategies can make a meaningful difference.
How ISOs are taxed
Understanding incentive stock options taxation and when that tax liability arises is one of the most important steps in building a sound equity strategy. ISO tax treatment differs from most other forms of compensation because taxation can be deferred beyond the grant or vesting date.
Grant and vesting
- No tax at grant
- No tax at vesting
This is a key distinction from RSUs, which are generally included with ISOs in equity compensation packages for employees.
Exercising ISOs: ordinary income tax vs. alternative minimum tax (AMT)
You generally don’t owe regular income tax when you exercise ISOs. However, the spread (the bargain element) between the FMV and the strike price counts as income for the AMT if you exercise and hold the shares.1
Example:
- Strike price: $10
- FMV at exercise: $40
- Spread or bargain element: $30 × 2,500 = $75,000
That $75,000 may trigger AMT, even though you didn’t sell the shares or receive cash. AMT exposure is a common ISO surprise. We regularly advise clients to model AMT before exercising their ISOs.
If you exercise and sell the ISOs, this may trigger $75,000 in ordinary income taxes, which can be taxed in a higher bracket if you already receive a high salary, bonus, and RSUs.
Selling ISO shares: qualifying vs. disqualifying dispositions
Using the previous example, if the stock goes to $100 and you sell these shares after a year in which you exercised the ISOs at $40, the gain may be taxed at long-term capital gains rates. That could potentially be 20% plus the 3.8% net investment income tax for a total of 23.8% — this could be significant tax savings compared to ordinary income tax rates.
Disqualifying disposition (selling too early)
- Most of the gain may be taxed as ordinary income up to 37%.
- Remaining gain may be taxed as capital gains.
Qualifying disposition or sale
- You must hold the option at least two years from the grant date.2
- You must hold the shares at least one year from the exercise date.3
- Gain may be taxed as long-term capital gains up to 23.8%.
One advantageous strategy may involve determining an amount to exercise each year that keeps you under the AMT exemption and the beginning of phaseout to help you avoid paying the AMT. This approach starts the holding period timer for a qualified sale strategy, which may help reduce taxes the following year.
Timing and cash flow planning
Common strategies for timing exercises and sales may include:
- Exercising and selling partially over multiple years instead of all at vesting.
- Exercising and selling partial options while exercising and holding others. If you sell as a disqualifying disposition to reduce risk, this may increase your income, potentially allowing you to exercise (and not sell) other options under the AMT threshold.
- Coordinating exercises or sales with low-income years.
Your ISO strategy should account for:
- AMT exposure, as it may apply even though shares cannot be sold because of potential tender offers or lockups.
- Cash availability, as exercising before liquidity events can lock up cash if you pay the AMT.
- Portfolio concentration risk if you were granted ISOs years ago and the stock appreciates. This may become a substantial percentage of your portfolio that should be diversified to help protect your established wealth.
- Liquidity timelines for initial public offerings (IPOs).
Understanding how much liquidity you need in any given year, and what cash you can afford to deploy toward early exercises, allows you to make deliberate choices rather than reactive ones. A proactive cash flow plan may help you avoid the common pitfall of holding concentrated, illiquid equity while facing an unexpected tax bill and can map your exercise costs, potential AMT payments, and sale proceeds across multiple years.
Your ISO strategy works best when it’s built alongside your broader financial picture, not treated as a separate decision.
Job changes, IPOs, and other complex scenarios
Leaving a company often triggers a 90-day ISO exercise window where you may need to take action. Unexercised options after that window typically expire. ISOs may also convert to NSOs. The number of shares granted multiplied by the FMV cannot exceed $100,000 in a given year.4 If they do, they are reclassified as NSOs and may forgo the qualified sale strategy.
Example of ISO annual planning
| Quarter | Action |
|---|---|
| 1 | Review grants, vesting, and expiration dates. |
| 2 | Evaluate concentration and liquidity strategies. |
| 3 | Run AMT and income tax projections. |
| 4 | Execute exercises or sales strategically before year-end. |
One common planning question involves the 83(b) election. This is a tax provision that allows you to recognize income at grant rather than at vesting. This election doesn’t apply to ISOs directly, because ISOs carry no taxable ordinary income at grant or vesting. Understanding how 83(b) election incentive stock options can intersect with early-exercise programs at pre-IPO companies is, however, an important planning consideration your advisor can help you evaluate.
Protecting and growing your wealth
Incentive stock options can be a valuable form of equity compensation. Without a clear strategy, you could overpay in taxes or underestimate risk. At Mercer Advisors, our experienced professionals can help you turn ISOs into a wealth-building tool.
Our integrated team of wealth advisors, tax specialists, and financial planners can help you:
- Model AMT before exercising options.
- Optimize exercise and sale timing.
- Reduce concentration risk.
- Integrate ISOs into a comprehensive financial plan.
Our teams work regularly alongside tech professionals navigating complex equity compensation packages. If you’re not already a Mercer Advisors client and want guidance navigating ISOs and other forms of equity compensation, contact us today.
-
An incentive stock option (ISO) is a type of equity compensation that gives an employee the right to buy shares of company stock at a discounted, fixed price.
-
You can exercise your ISOs by purchasing the shares at your strike price through your company’s equity portal or benefits department, but you should model potential alternative minimum tax (AMT) implications before doing so.
-
You can find guidance on ISO timing by consulting with a wealth advisor or tax professional who can help you model AMT and coordinate exercises with your broader financial plan.
-
When comparing ISOs to NSOs (non-qualified stock options), the primary difference lies in taxation. ISOs may qualify for favorable long-term capital gains rates if specific holding periods are met, whereas NSOs are generally taxed as ordinary income upon exercise.
1. “Topic No. 427, Stock Options.” IRS.gov, 2026.
2,3. “Publication 525, Taxable and Nontaxable Income.” IRS.gov, 2026.
4. “IRC 422(d): $100,000 Per Year Limitation.” CCH Incorporated, 2024.
All expressions of opinion reflect the judgment of the author as of the date of publication and are subject to change. Some of the research and ratings shown in this presentation come from third parties that are not affiliated with Mercer Advisors. The information is believed to be accurate but is not guaranteed or warranted by Mercer Advisors. Content, research, tools and stock or option symbols are for educational and illustrative purposes only and do not imply a recommendation or solicitation to buy or sell a particular security or to engage in any particular investment strategy. All investment strategies have the potential for profit or loss. Hypothetical examples are for illustrative purposes only.