Mercer Advisors Logo

Frank Moore

Sr. Wealth Advisor, Director

Frank Moore headshot


Frank Moore entered the investment industry in 1983 after graduating from the University of Michigan. In 1985, he founded Vintage Financial Services, a wealth management firm, before joining Mercer Advisors. Frank is a CERTIFIED FINANCIAL PLANNER™ Professional and earned a Master of Science degree in Financial Planning with a specialization in Wealth Management. He was actively involved with NAPFA, the National Association of Personal Financial Advisors, and served as Chairman of the National Board in 2015-16. Frank has spoken at national conferences on topics ranging from the investment management process to applying technology in a wealth management practice and he’s been quoted in numerous national publications. Frank and his wife, Jennifer, enjoy travel, boating on the Great Lakes, and blues and rock concerts.


Barron’s Top 1200 Financial Advisors 2022: Advisors who wish to be ranked fill out a 102-question survey about their practice. Barron’s verifies that data with the advisors’ firms and with regulatory databases and then applies their rankings formula to the data to generate a ranking. The formula features three major categories of calculations: (1) Assets (2) Revenue (3) Quality of practice. In each of those categories Barron’s does multiple sub calculations. The rankings are based on data provided by around 6,000 of the nation’s most productive advisors. Factors included in the rankings: assets under management, revenue produced for the firm, regulatory record, quality of practice, and philanthropic work. Portfolio performance is not a criterion due to varying client objectives and lack of audited data.

Forbes Best-In-State Wealth Advisors 2022: The Forbes ranking of Best-In-State Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative criteria, gained through telephone, virtual and in-person due diligence interviews, and quantitative data. Those advisors that are considered have a minimum of seven years’ experience, and the algorithm weighs factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices in their approach to working with clients. Portfolio performance is not a criterion due to varying client objectives and lack of audited data. Neither Forbes nor SHOOK receive a fee in exchange for rankings.

Please Note: Limitations. Neither rankings and/or recognitions by unaffiliated rating services, publications, media, or other organizations, nor the achievement of any professional designation, certification, degree, or license, membership in any professional organization, or any amount of prior experience or success, should be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if Mercer Advisors or its investment professionals are engaged, or continues to be engaged, to provide investment advisory services. A fee was not paid by either Mercer Advisors or its investment professionals to receive the award or ranking. The award or ranking is based upon specific criteria and methodology (see ranking criteria/methodology). No ranking or recognition should be construed as an endorsement by any past or current client of Mercer Advisors or its investment professionals.

Ann Arbor

2373 Oak Valley Drive
Suite 110
Ann Arbor, Michigan 48103

Visit Office