For more than 20 years leading up to the 2008 financial crisis, the Mercer Advisors business model was simple, straight forward and working quite nicely. A strict focus on the lucrative world of dental practice business consulting services provided an easy entry point into the management of the dentists’ assets. Even though the business model helped Mercer grow to seven offices and $3 billion under management, serving 3,000 clients, it wasn’t strong enough to withstand the force of the Great Recession.