Forget FIRE, Gen Z is ‘soft saving.’

Watch TikTok these days, and you might come across the new #softsaving trend — whereby you might prioritize spending on things like near-term experiences over long-term savings — seemingly popular among Gen Z.

“Gen Z is focused more on spending on what makes them happy and reflects their values, rather than what may have been seen as the traditional success markers like buying a home or having a large investment account,” says Kara Duckworth, a certified financial planner at Mercer Advisors.