Jennifer Adams

Jennifer brings more than 25 years of experience in financial services, having launched her career after earning a BSBA in financial planning from Western Carolina University. She spent 23 years at Starks Financial Group, a woman-owned firm, and was vice president when it merged with Mercer Advisors in 2022.

Jennifer is passionate about understanding her clients’ financial journeys and helping them navigate complex financial challenges. Her own upbringing in poverty fuels her genuine interest in her clients’ life stories and her dedication to helping them achieve their financial goals. Jennifer’s extensive professional experience spans the entire financial planning process, from wealth accumulation and retirement planning to estate planning and administration.

She holds several prestigious certifications, including CERTIFIED FINANCIAL PLANNER® certification, Chartered Divorce Financial Analyst® (CDFA®), and Chartered SRI Counselor℠ (CSRIC™). Jennifer is also an active community member, serving on the board of Helpmate, a domestic violence agency, where she leads the business committee and collaborates with local businesses to support the agency’s mission.

In her free time, Jennifer enjoys reading, traveling, attending concerts, and spending quality time with her daughter and husband. She cherishes her role as a soccer and swim mom.