The number of U.S. investors with assets of $1 million or more is set to reach nearly 28 million in 2026, according to the Credit Suisse Research Institute, up about 13% from roughly 24.5 million in 2021. Meanwhile, some 141,000 U.S. investors had $50 million or more in total assets in 2021, and this figure could grow by 30% by 2025 to over 180,000.

Serving these households represents “a golden age of the financial planning era,” as wealthy clients seek access to the best products and services, as well as relationships with financial advisors “they can trust to serve them” as fiduciaries, says Jeremiah Barlow, head of Family Wealth Services for Mercer Advisors. “That’s a big trend.”

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