David Rich

David Rich

CFP®
Sr. Wealth Advisor

As children finish college, expenses decrease, and savings increase, it becomes a critical time to help my clients maximize a saving and investment strategy, minimize tax impact, and make a serious plan for retirement.

Meet David

David is a Sr. Wealth Advisor based in Scottsdale, Arizona. Prior to joining Mercer Advisors in 2022, he gained experience at small local firms and global financial firms, including Vanguard, Charles Schwab, and USAA. He earned a B.S. degree in business management from the University of Phoenix. David is a CERTIFIED FINANCIAL PLANNER® professional.

David’s specialties

At Mercer Advisors, all of our wealth advisors provide a highly personalized approach, backed by a team of specialists that ensure every part of your financial list is addressed. Additionally, David has focused experience in these areas:

  • Planning for retirement, from high-earning years to long-term income strategies
  • Life changes after the loss of a spouse, from estate transitions to long-term planning
  • Guiding clients through living in retirement with steady income and smart planning
  • Helping single women manage wealth on their own terms, with strategies aligned to their lifestyle and priorities
  • Managing income and long-term strategy for consultants with unpredictable schedules and global work

His working style

David is known for his attention to detail, calm presence, and ability to simplify complex concepts. He loves building long-term relationships beyond just the financial topics, connecting on interests such as family and recreation. If you value collaboration and want a partner to help you make financial decisions that you would make for yourself, if your proficiency was personal finance, David’s a good fit for you.

David in real life

What keeps you busy outside of work?

My family, sports, and adventure.

Favorite thing about where you live?

The southwestern U.S. has endless activities for the family year-round.

What makes you tick?

Family, faith, and fun (adventure).

David’s snapshots

Meet David’s Teammates

At Mercer Advisors, we operate as a unified team. Get to know the teammates David counts on — and how they work together to support you.
David Kerber

David Kerber

Managing Partner

What David Says

David is a great collaborator and helps me think though complex client situations to find ideal solutions.

Dawn Santeford

Dawn Santeford

Client Service Specialist

What David Says

Dawn is an integral part of my team. She is often the face of Mercer Advisors for my clients and provides the “white glove” treatment they’ve come to adore.

Jaron D. Carmichael

Jaron D. Carmichael

Partner, Retirement Planning Group

What David Says

Jaron has been a friend for decades and leads our Retirement Plan Group. We work together on finding the right fit for our clients with responsibility over employer plans.

Susy Gibo

Susy Gibo

Sr. Client Development Associate

What David Says

Susy brings light to every room she enters. Many of my clients’ first introduction to Mercer Advisors was through the high level of service they received while onboarding with her and her team.

Josh DeForest

Josh DeForest

Executive Managing Partner, Head of Client Delivery

What David Says

Josh has been a mentor in helping me manage a practice of over 100 clients to make sure I am providing the best possible client experience that Mercer Advisors has to offer, while adding efficiencies, delegating tasks, and not burning myself out.

Ready to learn more?