Michelle Ash CFP®, MSFS, RICP™ | Sr. Wealth Advisor | Mercer Advisors
Michelle Ash Image

Michelle Ash

CFP®, MSFS, RICP™
Sr. Wealth Advisor

Providing objectivity and strategies to help every client optimize their wealth and ability to accomplish life goals.

Meet Michelle

Michelle is a Wealth Advisor at Mercer Advisors in Jacksonville, Florida. She joined the firm in 2023 through the acquisition of PARAGON Wealth Strategies, a wealth management firm she built and ran prior to partnering with Mercer Advisors. She holds a B.A. degree in Spanish and business from the University of Louisville and a M.S.F.S. degree in legacy planning from The American College of Financial Services. She is a CERTIFIED FINANCIAL PLANNER® professional, Retirement Income Certified Professional®, and Chartered Advisor for Senior Living.

Michelle’s specialties

At Mercer Advisors, all of our wealth advisors provide a highly personalized approach, backed by a team of specialists that ensure every part of your financial list is addressed. Additionally, Michelle has focused experience in these areas:

  • Planning for retirement, from high-earning years to long-term income strategies
  • Life changes after the loss of a spouse, from estate transitions to long-term planning
  • Guiding clients through living in retirement with steady income and smart planning
  • For corporate executives, guidance on equity comp, concentrated stock, and evolving financial complexity
  • Providing clarity for military families navigating career transitions and financial complexity

Her working style

Michelle is known for being a good partner to detail-oriented clients because she’s able to capture and incorporate many complex planning details and strategies. She also distills the information to provide insight and decision-making. Michelle likes to help clients understand the pros and cons of their planning options. She is comfortable helping you optimize outcomes, which doesn’t always involve just the numbers. Michelle is deeply experienced and comfortable in giving recommendations as well as providing straight-forward answers.

Michelle in real life

What makes you tick?

I enjoy being outdoors, riding my motorcycle, being on the water on a stand-up paddleboard, and tending to my flower garden.

What’s one thing you are surprisingly good at?

I ride my Harley Davidson Heritage Softail Classic. I spent the month of July 2025 traveling the Blue Ridge Parkway area with only what my motorcycle could carry.

What makes you tick?

I volunteer with the American Legion Riders, which supports Veterans’ causes.

Michelle’s snapshots

Meet Michelle’s Teammates

At Mercer Advisors, we operate as a unified team. Get to know the teammates Michelle counts on — and how they work together to support you.
Theresa Nichols

Theresa Nichols

Client Service Specialist

What Michelle Says

Theresa is like my right arm. It would be very difficult to get work done for our clients without her.

Chris Anderson

Chris Anderson

Client Service Specialist

What Michelle Says

Chris keeps the Jacksonville office running smoothly and serving our clients exceptionally.

Ian Aguilar

Ian Aguilar

Wealth Advisor

What Michelle Says

Ian is a great sounding board and he has good insights on investments — both of which help me serve our clients better.

Ready to learn more?