Jacob Gee

Jacob Gee

CFP®
Sr. Wealth Advisor

Financial planning isn’t only about the dollar signs, it’s also about walking through the good and bad times together and using wealth to be able to focus on the important things in life.

Meet Jacob

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Jacob is a Sr. Wealth Advisor based in Walnut Creek, California. He began his career in the financial services industry in 2017. Prior to joining Mercer Advisors, he worked at AssetMark Investment Services in their trade operations department. Jacob graduated cum laude from Westmont College with a B.A. degree in business and economics, and psychology. He completed the Financial Planning Certificate program at Boston University and is a CERTIFIED FINANCIAL PLANNER® professional.

Jacob’s specialties

At Mercer Advisors, all of our wealth advisors provide a highly personalized approach, backed by a team of specialists that ensure every part of your financial list is addressed. Additionally, Jacob has focused experience in these areas:

His working style

Jacob is known for his kind and gentle demeanor as well as his analytical thinking. He enjoys using technology to provide in-depth analysis and provide clients with the knowledge to make informed decisions. He loves to problem solve and offers thoughtful partnership to help clients toward achieving their goals.

Jacob in real life

What keeps you busy outside of work?

I love spending time with my daughter and my wife. We enjoy spending time at the park, running around at home, and watching football. I try to follow sports as much as I can (mostly NBA, MLB, and NFL) but I’m also a big fan of Pokemon, Star Wars, Marvel, and DC.

Why do you like working at Mercer Advisors?

I love working at Mercer Advisors because of the culture. It’s client-focused and puts our fiduciary duty at the forefront but it’s also very collaborative and help-focused. I have high regards for my colleagues and know that they’re always willing to help when I need it.

Any words you try to live by?

Love the Lord your God with all your heart and with all your soul and with all your mind… Love your neighbor as yourself.

Forbes Top Next-Gen Wealth Advisors, Best-In-State 2025: The rankings, developed by SHOOK Research, is based on an algorithm of qualitative criteria—mostly gained through telephone, virtual, and in-person due diligence interviews—and quantitative data. Those advisors that are considered have a minimum of four years’ experience, and the algorithm weighs factors like revenue trends, assets under management, compliance records, industry experience and those that encompass the highest standards of best practices. Portfolio performance is not a criterion due to varying client objectives and lack of audited data. Neither Forbes nor SHOOK receive a fee in exchange for rankings.  

Please Note: Limitations. Neither rankings and/or recognitions by unaffiliated rating services, publications, media, or other organizations, nor the achievement of any professional designation, certification, degree, or license, membership in any professional organization, or any amount of prior experience or success, should be construed by a client or prospective client as a guarantee that they will experience a certain level of results if Mercer Advisors or its investment professionals are engaged, or continues to be engaged, to provide investment advisory services. A fee was not paid by either Mercer Advisors or its investment professionals to receive the award or ranking. The award or ranking is based upon specific criteria and methodology. No ranking or recognition should be construed as an endorsement by any past or current client of Mercer Advisors or its investment professionals.

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Meet Jacob’s Teammates

At Mercer Advisors, we operate as a unified team. Get to know the teammates Jacob counts on — and how they work together to support you.
Jessica Caruso

Jessica Caruso

Executive Managing Partner, West Division

What Jacob Says

Jessica provides so much insight and experience in building relationships with clients and helping provide meaningful value to their lives through financial planning. She’s wonderful to work with and has been a great mentor and friend.

Steven Elliott

Steven Elliott

Tax Director

What Jacob Says

Steve is so kind and knowledgeable. I always enjoy when I get to work with him because he’s so caring and I know that the client is going to get the right tax advice.

Sasha Fridlyand

Sasha Fridlyand

Client Service Specialist

What Jacob Says

Sasha has a warmth and patience that makes you feel at ease when you talk with her. She’s great at listening and acknowledging what needs to get done, and then she gets it done with a positive attitude

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