Rather than chasing specific entry points driven by media attention and excitement, Mercer Advisors follows a systematic, rules-based approach to public equity exposure. Our investment strategies take on positions in new public companies as those companies grow into meaningful components of the market indices we track. This means we avoid the concentrated risk inherent in IPO-day purchases while still ensuring our clients participate meaningfully in the long-term performance of the most successful companies. Our role as fiduciaries is to ground every portfolio decision in a careful assessment of valuation and long-term outcomes — not short-term narrative or the fear of missing out.