Question

What are liquidity buffers and how do they help women entrepreneurs?

Answer

Liquidity buffers are personal financial resources held outside your business, including cash reserves, taxable investment accounts, and retirement savings. They help women entrepreneurs by reducing dependence on a future business sale, providing stability during business downturns, and giving you greater confidence to make strategic decisions. Building these resources alongside the business is one of the most meaningful steps toward financial independence.

About Mercer Advisors

We exist so you don’t have to worry about money. For more than 40 years, we’ve taken the sophisticated, time-tested approach that many ultra-high net worth individuals use to help manage their financial lives and made it accessible to more families.

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