If you’re a woman, but especially if you’re a man, the latest episode of the Science of Economic Freedom podcast, “Women and Money: The Kara Duckworth Interview,” is a must.

Why especially if you’re a man? Well, because if you’re a man, you likely have women in your life that you love. Whether it’s a wife, girlfriend, mother, sisters, daughters, granddaughters, etc., you have women in your life you cherish, care about, and likely feel responsible for.

Yet to help the women in your life address money issues, you must be aware that, generally speaking, women view money and finances differently than men do. This is not just my thesis, it’s the thesis of one of the smartest women in the wealth management business, Kara Duckworth of Mercer Advisors.

Kara has an impressive background that includes professional designations such as Certified Financial Planner® and Certified Divorce Financial Analyst®. Yet perhaps more impressive is Kara’s ability to clearly explain some of the most important issues specific to women and money.

Topics covered in this podcast include:

• Why women are no longer a “niche” market when it comes to money and investing.
• The four “personas” of women when it comes to money and investing, and how Kara has experienced each first hand.
• The critical need for women to be prepared for unexpected, life-changing events.
• Why women tend to focus on life goals vs. percentage returns.
• The importance of knowing the “why” of investing, and understanding the nuts and bolts of balance sheets, cash flow, investment strategies and estate planning.
• The importance of cyber security, passwords and communication between spouses.
• Why it’s critical that women (and men) understand their personal risk profiles, and why risk changes with new life circumstances.
• How men can approach the “hard conversations” about money that so many people tend to avoid.